#Smarty pants vitamins reviews trial

It offers a transparent, no-nonsense view into the formulas, which are customized for the unique needs of gender and life stage. Ritual aims to stick close to the science of best nutrient forms and essential nutritional interactions. The founder was inspired to create Ritual when she found herself disillusioned by available prenatal vitamin options that had questionable ingredients. Ritual is a vitamin brand with a mission: produce a multivitamin supplement that targets common nutritional gaps using high-quality ingredients in a formula that is optimally absorbed by the body. Although the company has prioritized certification for its womenвЂ™s vitamins first, it says that it intends to pursue the same for its other products. ItвЂ™s a coveted industry approval that verifies product claims, nutrient levels, and bioavailability as well as formula purity. The companyвЂ™s Essential for Women 18+ recently earned certification from the United States Pharmacopeia (USP), a federally recognized standard within the pharmaceutical and supplement industry. Ritual also employs third-party testing for heavy metals, allergens, and microbes. Ritual products are manufactured according to Good Manufacturing Practices (cGMP), quality regulations enforced by the FDA that ensure safe production and accurate labeling.

#Smarty pants vitamins reviews trial

A gold standard clinical trial supports the efficacy of its formula, noting that Ritual substantially increased levels of vitamin D (43%) and omega-3 (41%) in subjects. The guidance of its medical advisory board is evident in the prioritization of traceable nutrient sourcing and safer, more effective nutrient forms (such as folate versus folic acid), as well as nutrients that are essential for supporting physiological processes in the body (such as vitamin K2 and boron for maintaining bone health). Its moderate doses of nutrients, whose potency is verified by outside labs, promise to fill in common nutritional gaps without the risks of toxicity that come from extreme dosages or poorly balanced formulas.

Our assessment shows Ritual to be a well-designed supplement choice for most people. We also compare the company to its competitors for cost, quality, selection, and service. We researched the sourcing of its nutrients, the absorption potential of its formula, and the production standards Ritual employs. We evaluated the companyвЂ™s mission against its product line and the productsвЂ™ nutritional composition against common dietary needs. Since working on the platform, SmartyPants has reached more than 20 million consumers and boosted its engagement rate by 3x through influencers found on the platform.We evaluated the entire customer experience from signing up for a Ritual subscription to using these products through a 30-day time window. Influencer content tells a brand story and resonates with consumers in a way that cannot be duplicated with studio-shot creative. Last year, the team reached a little over 500,000 consumers through influencers they found outside of Aspire. The quality of influencers it has worked with has improved as well.

At this scale, the team was able to lower spend by about 80% while increasing content creation by 7x, which has allowed them to continuously grow and diversify their community. They went from working with an average of four influencers per month to working with an average of 20 per month.

Since using Aspire, the SmartyPants team has scaled its influencer community by 300%. SmartyPants currently features influencer content on their website, social channels, paid media, and even in a parent-focused publication. Because the brand message is coming from real customers, influencer posts provide an important layer of social proof and trust that the company was not able to achieve through brand-produced content. Leveraging influencers helps SmartyPants bridge the gap between the product and consumer.